Miran has a social media marketing team that run Global campaigns.
Here is an example of one of our recent social media projects:
WESTERN UNION CASE STUDY
RAISING THE PROFILE OF WESTERN UNION AS A KEY PLAYER IN REMITTANCES AND THE CASH ECONOMY AS IT MARKS 20 YEARS IN AFRICA
To create highly shareable stories in multiple digital formats that will engage Western Union’s key audiences and communities.
Mine for stories and themes around the positive economic and social value of remittances in Africa.
Build sustained digital campaign based on the theme of the brand’s 20 year presence on the African continent.
People engage with content that evokes an emotion.
“The only way to win at content marketing is for the reader to say, ‘This was written specially for you’.”
Jamie Turner – Marketing Optimization Expert
10 web videos produced and shared via the Western Union social channels over the 2 month campaign.