Decades after it emerged on the global scene, tequila is undergoing a massive change. With help from Maersk Line, the spirit is also reaching new markets in Sydney, Australia, Cape Town, South Africa and Tallin, Estonia. The export value of tequila broke the USD 1 billion threshold in 2014. Tequila sales in the U.S., the world’s biggest importer, had grown by 63% in the previous decade. Premium tequila sales soared by a whopping 365%.
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